Overview
This highly interactive course utilities the “Strategic Brand Blueprint” to help participants develop a robust and impactful brand strategy.
Objective
• To understand and develop their own “Strategic Brand Blueprint” to implement in their business or organization.
• To understand how the social media works, the different platform and how an individual can leverage on it.
• To be able to define social media marketing concept and its potential
• To identify social media marketing
• To appreciate the benefits of social media marketing
• To understand social media marketing environments
• To be able to create social media accounts, manage and promote them
• To be able to develop the social media marketing strategy
• To be able to use social media marketing tools and manage their social media in an ethical manner
Programme Outline
DAY 1 | Structure Your Strategic Brand Plan (Profile target customer/Define brand context) Clarifying Brand Substance (Establishing business for the brands) Defining Brand Values (Function and emotions of the brands) |
DAY 2 | Clarifying Brand Promise (Identify features and brand promise) Establish Brand Positioning (Craft the brand position) Brand Value Proposition (Craft brand value proposition |
DAY 3 | Brand Personality (Aligned brand to customer) Tone & Manner (Determine the brand tone to the customer) |
DAY 4 | Delivering Your Brand Experience (Understanding the customer purchase decision journey) Brand Portfolio Management (Applying the brand inside your organisation) Applying Brand Metrics to Measure Success |
DAY 5 | Social Media Marketing (Introduction & benefits) Social Media (Understanding & the advantages) Tools for Content (Introduction to photo tools and editing) |
DAY 6 | Facebook Marketing (Introduction to Facebook & the features for marketing) Youtube Marketing Linkedin or Whatsapp / WeChat Blog Marketing |
DAY 7 | Instagram and Twitter Marketing Social marketing tools including keywords analysis Social Media Ethics and Social Media Strategy Facebook Marketing (Tools and Techniques) YouTube Marketing (Features and Techniques) Linkedin/Whatsapp/We Chat Marketing (Features & Technique) Blog & Marketing (Features & Technique) Instagram & Twitter Marketing Social Marketing Tools and analysis (trends, search engine optimization & analysis) |