This highly interactive course utilities the “Strategic Brand Blueprint” to help participants develop a robust and impactful brand strategy.
Objective • To understand and develop their own “Strategic Brand Blueprint” to implement in their business or organization. • To understand how the social media works, the different platform and how an individual can leverage on it. • To be able to define social media marketing concept and its potential • To identify social media marketing • To appreciate the benefits of social media marketing • To understand social media marketing environments • To be able to create social media accounts, manage and promote them • To be able to develop the social media marketing strategy • To be able to use social media marketing tools and manage their social media in an ethical manner
Structure Your Strategic Brand Plan (Profile target customer/Define brand context) Clarifying Brand Substance (Establishing business for the brands) Defining Brand Values (Function and emotions of the brands)
Clarifying Brand Promise (Identify features and brand promise) Establish Brand Positioning (Craft the brand position) Brand Value Proposition (Craft brand value proposition
Brand Personality (Aligned brand to customer) Tone & Manner (Determine the brand tone to the customer)
Delivering Your Brand Experience (Understanding the customer purchase decision journey) Brand Portfolio Management (Applying the brand inside your organisation) Applying Brand Metrics to Measure Success
Social Media Marketing (Introduction & benefits) Social Media (Understanding & the advantages) Tools for Content (Introduction to photo tools and editing)
Facebook Marketing (Introduction to Facebook & the features for marketing) Youtube Marketing Linkedin or Whatsapp / WeChat Blog Marketing
Instagram and Twitter Marketing Social marketing tools including keywords analysis Social Media Ethics and Social Media Strategy Facebook Marketing (Tools and Techniques) YouTube Marketing (Features and Techniques) Linkedin/Whatsapp/We Chat Marketing (Features & Technique) Blog & Marketing (Features & Technique) Instagram & Twitter Marketing Social Marketing Tools and analysis (trends, search engine optimization & analysis)
This programme is tailored for those who wish to develop skills of using financial and non-financial information for management decision-making.
The objectives of this programme are to equip participants with knowledge and skills on:
The tools and techniques that generate information needed to evaluate and control present and projected performance.
The application of information in the management processes of decision-making and control to optimise performance.
Upon completion of this programme, participants should be able to:
Understand costing methods and interpret their results
Explain the purposes of forecasts, plans and budget
Prepare information to support project appraisal evaluation.
Analyse information to assess the impact on decisions.
Analyse the working capital position and identify areas for improvement.
Understand the concepts of cost and revenue relevant to pricing and product decisions
Evaluate techniques for analysing and managing costs.
Explain the principles that underline the use of budgets in control; evaluate performance using budgets.
Understand the use of responsibility centres in devising organisation structure and in management control
PART 1- MANAGEMENT ACCOUNTING
PART 2 – ADVANCED MANAGEMENT ACCOUNTING
Cost Accounting for Decision and Control Apply the costing method and introduce to the digital costing method to keep align with fast paced environment. Budgeting and Budgetary Control Preparation of budget effectively and efficiently using the new technologies that can bring positive impact to the organization. Managing and Controlling the Performance of Organizational Units Used cost analysis method and break even point to support short term decision making. Risk and Uncertainty in the Short Term. Help participants to identify, assessed and manage the risk associated with organization.
Managing the Cost of Creating Value Provide guidance how to use cost management, quality and process management such as Activity Based Management (ABM), Kaizen, Just in Time (JIT) method to transform the cost structures. Capital Investment Decision Making Resources are allocated between company needs. Criteria, process and techniques such as Investment Appraisal and Pricing Strategies are used. Managing and Controlling the Performance of Organizational Units The structure/strategies of organization should align with each other to ensure effective strategy implementation. The responsibility centre will use reports and pricing method.Managing and controlling the performance of organizational units Risk and Control This section analyses risk/uncertainties in the organization for the medium size.
Register before 15 August 2020 as there’s limited availability.