Archive July 29, 2020

Branding Social Media Strategy

Overview

This highly interactive course utilities the “Strategic Brand Blueprint” to help participants develop a robust and impactful brand strategy.

Objective
• To understand and develop their own “Strategic Brand Blueprint” to implement in their business or organization.
• To understand how the social media works, the different platform and how an individual can leverage on it.
• To be able to define social media marketing concept and its potential
• To identify social media marketing
• To appreciate the benefits of social media marketing
• To understand social media marketing environments
• To be able to create social media accounts, manage and promote them
• To be able to develop the social media marketing strategy
• To be able to use social media marketing tools and manage their social media in an ethical manner

Programme Outline

DAY 1Structure Your Strategic Brand Plan
(Profile target customer/Define brand context)
Clarifying Brand Substance
(Establishing business for the brands)
Defining Brand Values
(Function and emotions of the brands)
DAY 2Clarifying Brand Promise
(Identify features and brand promise)
Establish Brand Positioning
(Craft the brand position)
Brand Value Proposition
(Craft brand value proposition
DAY 3Brand Personality
(Aligned brand to customer)
Tone & Manner
(Determine the brand tone to the customer)
DAY 4Delivering Your Brand Experience
(Understanding the customer purchase decision journey)
Brand Portfolio Management
(Applying the brand inside   your organisation)
Applying Brand Metrics to Measure Success
DAY 5Social Media Marketing
(Introduction & benefits)
Social Media
(Understanding & the advantages)
Tools for Content
(Introduction to photo tools and editing)
DAY 6Facebook Marketing
(Introduction to Facebook & the features for marketing)
Youtube Marketing
Linkedin or Whatsapp / WeChat
Blog Marketing
DAY 7Instagram and Twitter Marketing
Social marketing tools including keywords analysis
Social Media Ethics and Social Media Strategy
Facebook Marketing (Tools and Techniques)
YouTube Marketing (Features and Techniques)
Linkedin/Whatsapp/We Chat Marketing (Features & Technique)
Blog & Marketing (Features & Technique)
Instagram & Twitter Marketing
Social Marketing Tools and analysis (trends, search engine optimization & analysis)

CIMA – Diploma in Performance Management

Course overview

This programme is tailored for those who wish to develop skills of using financial and non-financial information for management decision-making.

Course Objective

The objectives of this programme are to equip participants with knowledge and skills on:

The tools and techniques that generate information needed to evaluate and control present and projected performance.

The application of information in the management processes of decision-making and control to optimise performance.

Learning Outcome

Upon completion of this programme, participants should be able to:

  • Understand costing methods and interpret their results
  • Explain the purposes of forecasts, plans and budget
  • Prepare information to support project appraisal evaluation.
  • Analyse information to assess the impact on decisions.
  • Analyse the working capital position and identify areas for improvement.
  • Understand the concepts of cost and revenue relevant to pricing and product decisions
  • Evaluate techniques for analysing and managing costs.
  • Explain the principles that underline the use of budgets in control; evaluate performance using budgets.
  • Understand the use of responsibility centres in devising organisation structure and in management control

PART 1- MANAGEMENT ACCOUNTINGPART 2 – ADVANCED MANAGEMENT ACCOUNTING

Cost Accounting for Decision and Control
Apply the costing method and introduce to the digital costing method to keep align with fast paced environment.
Budgeting and Budgetary Control
Preparation of budget effectively and efficiently using the new technologies that can bring positive impact to the organization.
Managing and Controlling the Performance of Organizational Units
Used cost analysis method and break even point to support short term decision making.
Risk and Uncertainty in the Short Term.
Help participants to identify, assessed and manage the risk associated with organization.
Managing the Cost of Creating Value
Provide guidance how to use cost management, quality and process management such as Activity Based Management (ABM), Kaizen, Just in Time (JIT) method to transform the cost structures.
Capital Investment Decision Making
Resources are allocated between company needs.  Criteria, process and techniques such as Investment Appraisal and Pricing Strategies are used.
Managing and Controlling the Performance of Organizational Units
The structure/strategies of organization should align with each other to ensure effective strategy implementation. The responsibility centre will use reports and pricing method.Managing and controlling the performance of organizational units
Risk and Control
This section analyses risk/uncertainties in the organization for the medium size.  

Register before 15 August 2020 as there’s limited availability.

Contact us for any queries or you may also download the brochure, schedule and fees.

HRDF Penjana Initiative 2020

100% subsidised trainings to equip businesses staying competitive in current situation.

SME Development

  • CIMA Diploma in Performance Management
  • Business Strategy & Marketing
  • Talent Management & Development

B40 Development

  • First Step to Business (inclusive of personal coaching)

Gerak Insan Gemilang (GIG)

  • Branding Social Media Strategy

Contact us today for any queries.

First Step to Business – 9 days (inclusive of Personal Coaching)

Course Overview

Providing skills and tools in entrepreneurship. Covering the area of:

  • Developing personal skills.
  • Developing a Business Plan
  • Developing Business Maths skills.
  • Developing Business Marketing skills.

Course Objective

Participants would understand the fundamentals of running a small, medium enterprise.

Learning Outcome

Participants would develop the confidence needed with the skills and tools they are equipped.

Programme Outline

Day 1

  • Business and Me
  • Myself the Winner
  • Time Management
  • Personal Goal Setting
  • Relationship and Communication
  • Business Literacy
  • Identify self-strength and how to position it to achieve the strategy

Day 2

  • Basic Word processing

Day 3

  • Introduction to Planning and Business Plan
  • Understanding and describe Business Opportunity

Day 4

  • Setting Business Analysis and Planning Tools.
  • Business Goals, statement and analyse it

Day 5

  • Basic Spreadsheet

Day 6

  • Introduction to Accounting
  • Basic taxation knowledge and introduction of the basic accounting software

Day 7

  • Introduction to Accounting
  • Basic taxation knowledge and introduction of the basic accounting software

Day 8

  • Understand the marketing and the execution

Day 9

  • Basic Presentation Tools and Personal Coaching