Leadership Development Programme (WEBINAR)

Focussing on the Personal Development which is LEARNING, GROWING and PERFORMING! The webinar will be conducted from 01 – 29 NOVEMBER 2022 (Twice-weekly) through the Zoom Platform. Experienced consultants and trainers will share their passion and knowledge of the process.



(Every Tuesday & Thursday; from 01 – 29 November 2022)
01 NOV 2022
4.30 PM – 6.00 PM
PERSONAL DEVELOPMENTLearning, Growing, Performing – Way Forward
03 NOV 2022
4.30 PM – 6.00 PM
BUILDING CHARACTER STRENGTHS FOR RESILIENCE & AGILITYPositive attitude, resourcefulness & resilience – bosses are looking for these in their people!
08 NOV 2022
4.30 PM – 6.00 PM
MANAGING STRESS AND TIME PRIORITIESIn Tough Times – The right level of stress can work wonders!
10 NOV 2022
4.30 PM – 6.00 PM
COMMUNICATING WITH IMPACT & INFLUENCELeaders need to Walk their Talk and others watch!
15 NOV 2022
4.30 PM – 6.00 PM
INSPIRING BEHAVIOUR FOR LEADERSLeaders need to Walk their Talk and others watch!
17 NOV 2022
4.30 PM – 6.00 PM
EMOTIONAL INTELLIGENCE IN CONFLICT RESOLUTION Addressing how people feel in conflict!
22 NOV 2022
4.30 PM – 6.00 PM
TEAMWORK AND COLLABORATION FOR RESULTSTeams that achieve together tend to stay together!
24 NOV 2022
4.30 PM – 6.00 PM
BUSINESS STRATEGY EXECUTIONMaking it happen – understanding others, then being understood!
29 NOV 2022
4.30 PM – 6.00 PM
CEO insights for Sustainability & Growth
Strategies for Talent & Leadership Development in Business and Talent Development

Who should attend?

Executives, Managers up to mid-level Senior Managers can attend too! Even your Business Associates

Benefits & Values

  • 8 + 1 Topic Sessions: 1½ hours per topic, twice-weekly (Every Tuesday & Thursday)
  • Each Session starts from 4.30 PM to 6.00 PM
  • Experienced Practitioners across various industries
  • Valued Investment in people development
  • Exclusive packages of 10 participants & 5 Participants
  • HRD Corp claimable programme
HRD Corp Claimable Programme

Branding Social Media Strategy


This highly interactive course utilities the “Strategic Brand Blueprint” to help participants develop a robust and impactful brand strategy.

• To understand and develop their own “Strategic Brand Blueprint” to implement in their business or organization.
• To understand how the social media works, the different platform and how an individual can leverage on it.
• To be able to define social media marketing concept and its potential
• To identify social media marketing
• To appreciate the benefits of social media marketing
• To understand social media marketing environments
• To be able to create social media accounts, manage and promote them
• To be able to develop the social media marketing strategy
• To be able to use social media marketing tools and manage their social media in an ethical manner

Programme Outline

DAY 1Structure Your Strategic Brand Plan
(Profile target customer/Define brand context)
Clarifying Brand Substance
(Establishing business for the brands)
Defining Brand Values
(Function and emotions of the brands)
DAY 2Clarifying Brand Promise
(Identify features and brand promise)
Establish Brand Positioning
(Craft the brand position)
Brand Value Proposition
(Craft brand value proposition
DAY 3Brand Personality
(Aligned brand to customer)
Tone & Manner
(Determine the brand tone to the customer)
DAY 4Delivering Your Brand Experience
(Understanding the customer purchase decision journey)
Brand Portfolio Management
(Applying the brand inside   your organisation)
Applying Brand Metrics to Measure Success
DAY 5Social Media Marketing
(Introduction & benefits)
Social Media
(Understanding & the advantages)
Tools for Content
(Introduction to photo tools and editing)
DAY 6Facebook Marketing
(Introduction to Facebook & the features for marketing)
Youtube Marketing
Linkedin or Whatsapp / WeChat
Blog Marketing
DAY 7Instagram and Twitter Marketing
Social marketing tools including keywords analysis
Social Media Ethics and Social Media Strategy
Facebook Marketing (Tools and Techniques)
YouTube Marketing (Features and Techniques)
Linkedin/Whatsapp/We Chat Marketing (Features & Technique)
Blog & Marketing (Features & Technique)
Instagram & Twitter Marketing
Social Marketing Tools and analysis (trends, search engine optimization & analysis)

HRDF Penjana Initiative 2020

100% subsidised trainings to equip businesses staying competitive in current situation.

SME Development

B40 Development

Gerak Insan Gemilang (GIG)

Contact us today for any queries.
You may register your interest to any of the programmes here, registration is due on 15 August 2020 (subject to approval from HRDF and/or seats availability).

Call us at +603-76608950 if you wish to speak to us about this.