People Leadership Programme (Interactive Session)

  • Understand/enhance their personal role and and effectiveness
  • Adopt a systematic approach and proactive approach to leading people
  • Enhance their skills in listening, giving instructions, coaching, delegating, managing poor commitment and counselling difficult cases.
  • Effectively manage or supervise the people with whom they have to work with in diverse situation

Methodology

This programme emphasises real work issues, skills practice, and action planning. Post-course follow-up work is an integral part of the programme to ensure skills transfer. To achieve the best learning outcome, the following learning methods will be used:

  • Video
  • Case studies & discussions
  • Instruments / questionnaires
  • Skills practice & role play
  • Syndicate exercises
  • Short lecture

Dates: 24 – 25 May 2022

Time:
9.00am to 5.00 pm

Fee:
RM1,500 nett

Feel free to refer to our Brochure and kindly download the Programme Outline and submit to us!

Branding Social Media Strategy

Overview

This highly interactive course utilities the “Strategic Brand Blueprint” to help participants develop a robust and impactful brand strategy.

Objective
• To understand and develop their own “Strategic Brand Blueprint” to implement in their business or organization.
• To understand how the social media works, the different platform and how an individual can leverage on it.
• To be able to define social media marketing concept and its potential
• To identify social media marketing
• To appreciate the benefits of social media marketing
• To understand social media marketing environments
• To be able to create social media accounts, manage and promote them
• To be able to develop the social media marketing strategy
• To be able to use social media marketing tools and manage their social media in an ethical manner

Programme Outline

DAY 1Structure Your Strategic Brand Plan
(Profile target customer/Define brand context)
Clarifying Brand Substance
(Establishing business for the brands)
Defining Brand Values
(Function and emotions of the brands)
DAY 2Clarifying Brand Promise
(Identify features and brand promise)
Establish Brand Positioning
(Craft the brand position)
Brand Value Proposition
(Craft brand value proposition
DAY 3Brand Personality
(Aligned brand to customer)
Tone & Manner
(Determine the brand tone to the customer)
DAY 4Delivering Your Brand Experience
(Understanding the customer purchase decision journey)
Brand Portfolio Management
(Applying the brand inside   your organisation)
Applying Brand Metrics to Measure Success
DAY 5Social Media Marketing
(Introduction & benefits)
Social Media
(Understanding & the advantages)
Tools for Content
(Introduction to photo tools and editing)
DAY 6Facebook Marketing
(Introduction to Facebook & the features for marketing)
Youtube Marketing
Linkedin or Whatsapp / WeChat
Blog Marketing
DAY 7Instagram and Twitter Marketing
Social marketing tools including keywords analysis
Social Media Ethics and Social Media Strategy
Facebook Marketing (Tools and Techniques)
YouTube Marketing (Features and Techniques)
Linkedin/Whatsapp/We Chat Marketing (Features & Technique)
Blog & Marketing (Features & Technique)
Instagram & Twitter Marketing
Social Marketing Tools and analysis (trends, search engine optimization & analysis)

HRDF Penjana Initiative 2020

100% subsidised trainings to equip businesses staying competitive in current situation.

SME Development

B40 Development

Gerak Insan Gemilang (GIG)

Contact us today for any queries.
You may register your interest to any of the programmes here, registration is due on 15 August 2020 (subject to approval from HRDF and/or seats availability).

Call us at +603-76608950 if you wish to speak to us about this.